One top tip for 2017 – ignore the 10 top tips gurus

Blog by Alec Doyle

As 2017 gets into full swing and Christmas becomes a fond memory, you’ve probably noticed a deluge of emails recommending ’10 top tips for 2017’ or ’10 things your business must do in 2017’.

Across all business sectors these pseudo-informative ‘expert’ articles are clogging up inboxes telling you what you need to do this year to become the next Tim Cook or Richard Branson, all accompanied by a beaming, smiling stock photo image of a generic professional.

It would take years to read all these articles, longer to implement all their ideas and it could end up costing you a fortune.

Instead of placing your trust in faceless gurus, 2017 is the year in which you should get back to basics.

With so many digital channels and social media outlets creating a constantly changing commercial landscape the most important thing you need is a deep and thorough understanding of your business, your sector and your customers or clients.

Digital technology and social media are great tools, but that is what they are, tools. They cannot replace a knowledge of your business, an understanding of what works for you. Twitter, facebook, instagram, snapchat, pinterest – these can all enhance your brand or business but only if you have a clear vision of what you want to achieve and how you can use them effectively.

Of course, there are analytics and metrics to help you make that decision and the ability to measure engagement and effectiveness and to break down audiences into segments is better than it ever was.

But the reality is that ultimately how you interpret that data relies on your understanding of your business.

2017 should also be the year you reconnect with key contacts and clients. I don’t mean firing out a whatsapp message, make time to go and see them face to face. Technology can be addictive and we easily become reliant on the ease with which it allows us to message contacts.

But the more our interactions rely on digital services, the weaker our bonds are. If the recent turbulent economic times have taught us anything, it is that having strong relationships built on trust is vital for businesses when times are tough.

If you only communicate with someone via email, text or even the phone, what makes you think they will hesitate if a rival comes along and makes them feel special?

Face to face contact, understanding your business sector and selecting the right tools to promote and benefit your business. Sounds simple because it is.

Who needs 10 tips?

If you would like to discuss how we can help you use the right tools to improve your business, get in touch today and we’ll invite you over for a beverage.

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